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50 / 50 Strategy Course
Introduction
About Klassic Academy (2:08)
About Kendall (1:00)
About Kylie (3:50)
About The 50/50 Content Strategy (0:57)
Social Media 101
Which social media platform should I be on? (1:01)
Which tools should I invest in? (2:10)
Should I hire a social media manager? (2:03)
Branding
What is branding? (0:59)
How do you create a brand for your business? (1:02)
How do you develop a brand voice? (0:28)
Why is branding important? (2:58)
Should I invest in professional branding? (1:15)
Consistency and Branding (1:52)
Brand Values 101 (1:20)
How do I determine my brand values? (3:06)
Content Creation
Intro to Content Creation (2:06)
Canva 101 (6:37)
Product Photography 101 (3:29)
Videography 101 (1:03)
Do's and Don'ts when creating content (6:20)
Instagram
Instagram 101 (1:26)
How do I develop a strategy for Instagram? (4:24)
How do I use analytics to inform my content strategy? (4:44)
What are Instagram Reels? (1:38)
How do I create an Instagram Reel? (2:31)
How do you develop an Instagram Reel strategy? (3:00)
Tik Tok
Tik Tok 101 (2:03)
Business Tik Tok vs. Personal Tik Tok (1:11)
"I want go viral on Tik Tok!" (1:18)
How do I create GREAT content for Tik Tok? (5:11)
How do I develop a content strategy for Tik Tok? (3:12)
Types of Content
What type of content should I be creating? (2:52)
Engaging content (1:13)
Educational content (1:28)
Advertising content (1:02)
How do I create content that is related to my brand values? (1:52)
Copywriting
What is copywriting? (0:39)
Psychology and Copywriting (2:09)
CTA (1:41)
How do I write captions on Instagram? (3:56)
How do I write captions on Tik Tok? (2:25)
Engagement Strategy
What is engagement? (0:39)
What is the purpose of engaging? (1:59)
How do I create an engagement strategy? (4:20)
"How do I properly engage with other users?" (3:15)
How to Build a Community on Social Media
What is a community? (2:12)
Who is your community? (0:42)
How do I build a community? (2:29)
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How do I write captions on Instagram?
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